Logorama (2009)

Plot:

Logorama explores the extent to which logos are embedded in our daily existence. Police chase an armed criminal in a Los Angeles comprised entirely of corporate logos.

Production:

This is a short film that was directed by the French animation collective H5. It was presented at the Cannes Film Festival 2009. Logorama opened the 2010 Sundance Film Festival and won a 2010 Academy Award under the category of Animated Short. In this film there are two pieces of licensed music, in the beginning and in the end. All the other music and sound design are original. The opening track (Dean Martin “Good Morning Life”) and closing track (The Ink Spots “I don’t want to send the world on fire”) songs are licensed pre-existing tracks. All original music and sound design is by, human (humanworldwide.com). The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.

Logorama Review

If you are looking for a short with a deep story or that makes a lot of sense, then do NOT watch LOGORAMA. It will probably make your brain hurt if you try to make too much sense out of it. However, it is one of the most stunning films visually and the concept is just brilliant. It consists of a magical land where everything is logos–advertising signs and figures used throughout the world. Here, the AOL man, Bic pen man, Bob’s Big Boy and many others live and the buildings, wall, etc. are all advertising logos. And, interestingly enough, Ronald McDonald is an evil psychotic!! This, however, is not the reason that this film was shown last after a special warning appeared on the screen indicating this last film was not appropriate for children. It’s because the film is very violent and the language is amazingly harsh. Little kids might be traumatized to see the characters acting in a very R-rated manner! – planktonrules

Directed by François Alaux and Hervé de Crécy.